Make your law firm’s case.

Experienced. Innovative. Powerful. That's what law firms big and small want from their marketing partner, and that's just what Herrmann's been delivering for more than 25 years:

  • Hundreds of brand-enhancing, strategic initiatives for law firms across the country
  • Thousands of Web, annual report, advertising and collateral projects that demonstrate our understanding of lawyers and their clients and prospects
  • Scores of award-winning projects for practices large and small

LET YOUR BRAND BE HEARD. Turn it up with Herrmann.

Content management that will blow your mind

Modify attorney biographies, switch out a photo, add a video or upload your firm's latest whitepaper – all in just a few clicks. Click here to learn more about our customized content management system and how you can take control of your website

Modify attorney biographies, switch out a photo, add a video or upload your firm's latest whitepaper – all in just a few clicks. Click here to learn more about our customized content management system and how you can take control of your website

All in a Day’s Work

The Clients Are Always Right

Akin Gump Strauss Hauer & Feld

Anderson Coe & King

Arnold & Porter

Association of Corporate Counsel (ACC)

Association of Legal Administrators (ALA) - Richmond Chapter

Baker & McKenzie

Baker Daniels

Barton Gilman

Bazelon Less & Feldman

Bean, Kinney & Korman

Beirne Maynard & Parsons

Berger Singerman

Bond, Schoeneck & King

Brinks Gilson & Lione

Buist, Moore, Smythe & McGee

Burnham | Brown

Burns, Doane, Swecker & Mathis

C.R. & F. Rojas

Carmody Torrance Sandak & Hennessey

Cesari & McKenna

Chadbourne & Parke

Chapman and Cutler

Chester Willcox & Saxbe

Clarke Gittens Farmer

Cohen Seglias Pallas Greenhall & Furman

Cooper Levenson

Council, Baradel, Kosmerl & Nolan

Covington & Burling

Crain Caton & James

Cummings & Lockwood

Davis Graham & Stubbs

Day Pitney

Dewey Ballantine

Diamond McCarthy

Dickinson, Mackaman, Tyler & Hagen

Doffermyre Shields Canfield Knowles & Devine

Dugan, Babij, Tolley & Spector

Dykema

Fairfield and Woods

Farella Braun + Martel

Fedder and Garten

Fellers Snider

Fish & Neave

Gibbons

Gilbert

GKG Law

Godfrey & Kahn

Goldberg, Kohn, Bell, Black, Rosenbloom & Moritz

Goodell, DeVries, Leech & Dann

Gottlieb & Gordon

Goulston & Storrs

Greenberg Glusker

Grubman Shire & Meiselas

Hall, Estill, Hardwick, Gable, Golden & Nelson

Hamilton Brook Smith & Reynolds

Harness Dickey

Heller Ehrman

Heyman Fletcher

Hildebrandt International

Hogan & Hartson

Holland & Knight

Honigman, Miller, Schwartz & Cohn

Hunton & Williams

Intelligent Marketing Solutions

Jones, Walker, Waechter, Poitevent, Carrère & Denègre

Joseph Greenwald & Laake

Kean Miller

Kelley Drye

Kennedy Covington Lobdel & Hickman

Kenyon & Kenyon

Kramer Levin Naftalis & Frankel

Kramon & Graham

Krieg DeVault

Kronish, Lieb, Weiner & Hellman

Legal Marketing Association (LMA)

Legalink

Lerch Early & Brewer

Levine, Blaszak, Block & Boothby

Lex Mundi

Leydig, Voit & Mayer

Liff & Walsh

Linowes & Blocher

Loeb & Loeb

Lowndes Drosdick Doster Kantor & Reed

Mallory Law Office

Manatt Phelps & Phillips

Manning Fulton

Marashlian & Donahue

Mark Bruce International

Martindale-Hubbell

Maynard Cooper & Gale

McConnell Valdés

McDonnell Boehnen Hulbert & Berghoff

McGuire Woods

McKinney Bancroft & Hughes

McKirdy & Riskin

McNees, Wallace & Nurick

Michael Best & Friedrich

Milbank Tweed

Miles & Stockbridge

Miller & Chevalier

Moses & Singer

Munsch, Hardt, Kopf & Harr

Murchison & Cumming

Murtha Cullina

Nossaman

Nutter McClennen & Fish

Ober | Kaler

Odin, Feldman & Pittleman

Ogletree, Deakins, Nash, Smoak & Stewart

Parker McCay

Patterson, Belknap, Webb & Tyler

Perkins Smith & Cohen

Piper, Marbury, Rudnick & Wolfe

Post & Schell

Pryor Cashman

Reed Smith

Richards Kibbe & Orbe

Richards Layton & Finger

Riley Riper Hollin & Colagreco

Robinson & Cole

Roetzel & Andress

Ropes & Gray

Rosenfeld, Meyer & Susman

Rosenstein Fist & Ringold

Ross & Hardies

Ruberto, Israel & Weiner

Ruden, McClosky, Smith & Schuster

Schopf & Weiss

Selzer Gurvitch Rabin & Obecny

Shapiro Sher & Guinot

Shawe & Rosenthal

Snell & Wilmer

Sonnenschein

Spotts Fain

Sutherland

Tabe & Associates

Taft Stettinius & Hollister

Tarlow, Breed & Hart

Taylor Duane Barton & Gilman

Taylor Law Offices

Thelen, Reid & Priest

Thompson & Knight

Torkildson Katz Moore Hetherington & Harris

Trenk DiPasquale

Tucker Ellis

Tydings & Rosenberg

Venable

Weissman, Nowack, Curry & Wilco

Whiteford Taylor & Preston

Wiley, Rein & Fielding

Williams & Connolly

Willkie, Farr & Gallagher

Wolf Greenfield

Wolff & Samson

Worklaw Network

At Your Service

Brand Development

Brands begin with imagination.

Memorable law firm brands use a strong imagery strategy and dynamic messaging to communicate across media platforms and attract attention from clients, prospects and the legal community. Herrmann’s 25 years of serving the legal industry, marketplace savvy and imagination allow us to create brands that reach beyond their online, broadcast and print presence to demand viewer’s attention and touch their emotions.

Website Design and Technology

Not all websites are created equal. 

The best sites take you exactly where you want to go and perform seamlessly on any device. Herrmann’s sophisticated sites for law firms combine stunning imagery with smart copy, and use the latest technology to express who you are, convey your firm’s capabilities and why you’re the best at what you do. Not to mention, we have THE easiest content management system. EVER. Click here to learn more about HerrmannEasyEdit.

Marketing Strategy

Make a strategic alliance.

Herrmann’s marketing strategies for law firm clients are based on concrete research and fueled by 35 years of building brands and relationships, including 25 years serving the legal industry. We consider every possibility so that you have access to every opportunity. Whether your marketing goals are short-term or long-term, far-reaching or concentrated to defined objectives, our holistic approach is as practical as it is creative.

Advertising Campaigns

So many choices. So many opportunities.

Whether you’re targeting inside counsel or entrepreneurs, C-level corporate execs or A-list celebrities, you want to find – and grab – your market’s attention. Herrmann hits it every time with out-of-the-box creativity and thoughtful media planning. From new media to traditional channels, bull’s eye targeting to broad-based splashes, timely firm announcements or long-term firm branding, our advertising campaigns are opportunities waiting to happen. 

Collateral Materials

Turning the page.

From an elaborate annual report to a simple practice capabilities e-brochure, we create collateral pieces that make readers want to turn the page. Beautiful photography. Stunning images. Compelling messaging. With optimal creative balance, our designs for proposals, practice brochures, attorney biographies, events and client communications engage your audiences and focus their attention on what you want to say – in less time than it takes to read this paragraph.

Video and Animation Development

Leave your audience wanting more.

Viewers today want MORE, and they want it in one click. Our video and animation transforms your firm’s message and your thought leaders’ observations into motion-filled adventures that satisfy the viewer’s appetite for content that’s entertaining and packed with personality. Whether it’s a recruiting video, the introduction of a new practice group or a special holiday greeting, we leave them wanting to learn even more. 

Custom Photography

When a selfie just won’t do.

Stand out with dynamic photography that’s a step (or ten) above what your smartphone can capture. Herrmann’s photographers have traveled the world shooting stunning custom photos for law firms that add a distinctive personal dimension to your marketing and elevate your attorneys and practices to new levels. Think of us when your image depends on the right image.

Copywriting and Content Development

Say goodbye to writer’s block.

“I’ll write that!” You can delete this phrase from your memory bank forever! Our writers find the right words and phrases to tell your firm’s story in every medium – your new website, an ad campaign, practice or attorney bios, a magazine or blog story, social media or your annual report. Plus, our writers’ perspective can provide valuable insight into your firm’s assets and how best to project them to the world.

Social Media Strategy and Implementation

Socially speaking.

Activating an account is easy, but providing content that attracts and engages followers from your core industries and communities is more complicated. Herrmann helps you avoid pitfalls and shows you how to take advantage of social media’s potential with effective strategies that enhance your firm’s reach and deliver the ROI and analytics you demand.

  • Brand Development

    Brands begin with imagination.

    Memorable law firm brands use a strong imagery strategy and dynamic messaging to communicate across media platforms and attract attention from clients, prospects and the legal community. Herrmann’s 25 years of serving the legal industry, marketplace savvy and imagination allow us to create brands that reach beyond their online, broadcast and print presence to demand viewer’s attention and touch their emotions.

  • Website Design and Technology

    Not all websites are created equal. 

    The best sites take you exactly where you want to go and perform seamlessly on any device. Herrmann’s sophisticated sites for law firms combine stunning imagery with smart copy, and use the latest technology to express who you are, convey your firm’s capabilities and why you’re the best at what you do. Not to mention, we have THE easiest content management system. EVER. Click here to learn more about HerrmannEasyEdit.

  • Marketing Strategy

    Make a strategic alliance.

    Herrmann’s marketing strategies for law firm clients are based on concrete research and fueled by 35 years of building brands and relationships, including 25 years serving the legal industry. We consider every possibility so that you have access to every opportunity. Whether your marketing goals are short-term or long-term, far-reaching or concentrated to defined objectives, our holistic approach is as practical as it is creative.

  • Advertising Campaigns

    So many choices. So many opportunities.

    Whether you’re targeting inside counsel or entrepreneurs, C-level corporate execs or A-list celebrities, you want to find – and grab – your market’s attention. Herrmann hits it every time with out-of-the-box creativity and thoughtful media planning. From new media to traditional channels, bull’s eye targeting to broad-based splashes, timely firm announcements or long-term firm branding, our advertising campaigns are opportunities waiting to happen. 

  • Collateral Materials

    Turning the page.

    From an elaborate annual report to a simple practice capabilities e-brochure, we create collateral pieces that make readers want to turn the page. Beautiful photography. Stunning images. Compelling messaging. With optimal creative balance, our designs for proposals, practice brochures, attorney biographies, events and client communications engage your audiences and focus their attention on what you want to say – in less time than it takes to read this paragraph.

  • Video and Animation Development

    Leave your audience wanting more.

    Viewers today want MORE, and they want it in one click. Our video and animation transforms your firm’s message and your thought leaders’ observations into motion-filled adventures that satisfy the viewer’s appetite for content that’s entertaining and packed with personality. Whether it’s a recruiting video, the introduction of a new practice group or a special holiday greeting, we leave them wanting to learn even more. 

  • Custom Photography

    When a selfie just won’t do.

    Stand out with dynamic photography that’s a step (or ten) above what your smartphone can capture. Herrmann’s photographers have traveled the world shooting stunning custom photos for law firms that add a distinctive personal dimension to your marketing and elevate your attorneys and practices to new levels. Think of us when your image depends on the right image.

  • Copywriting and Content Development

    Say goodbye to writer’s block.

    “I’ll write that!” You can delete this phrase from your memory bank forever! Our writers find the right words and phrases to tell your firm’s story in every medium – your new website, an ad campaign, practice or attorney bios, a magazine or blog story, social media or your annual report. Plus, our writers’ perspective can provide valuable insight into your firm’s assets and how best to project them to the world.

  • Social Media Strategy and Implementation

    Socially speaking.

    Activating an account is easy, but providing content that attracts and engages followers from your core industries and communities is more complicated. Herrmann helps you avoid pitfalls and shows you how to take advantage of social media’s potential with effective strategies that enhance your firm’s reach and deliver the ROI and analytics you demand.

About Us

With more than 25 years of experience in legal marketing, Herrmann’s a proven leader in the field. Hundreds of brand-enhancing, strategic engagements. Thousands of individual Web, annual report, advertising and collateral assignments around the world. And scores of award-winning projects for firms large and small.

We bring the depth that law firm CMOs rely on for quality, efficiency and bottom-line value. We get it when it comes to understanding what makes a firm tick – from the attorneys, the practices and the matters to recruiting, pro bono commitment and firm culture.

Great legal brands begin at Herrmann. Get started today with the latest Web technology and industry-leading tools like our HerrmannEasyEdit CMS. Tell your story in every medium with stunning design, photography, animation and video. Take advantage of our full suite of media management, writing and production services to set your firm apart.

Let your brand be heard. Turn it up with Herrmann.

Culture Shock

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Location Location Location

Who needs Madison Avenue when you can work in Annapolis? Not only are we in the Sailing Capital of the World, our location keeps our creative juices flowing with cultural attractions like our very own symphony and ballet companies, and annual film, fringe and blues festivals.

It’s a hip place where every night there's live music all over town, lots of restaurants and shops to explore, and socks (not to mention suits) are optional. Plus, how many places can you sit at the dock of the bay with your Labrador or Chesapeake Bay Retriever and watch sailboat races every Wednesday?

Interested in joining our team