In today’s market, consumers have more choices than ever before. With 80% of U.S. adults now looking for medical information online, it’s absolutely essential to use your healthcare practice’s website to build an emotional, human connection with consumers online. Prospective patients need to feel comfortable with their doctors, and 63% of people report that they will choose one healthcare provider over another based on their online presence.
How to Practice Effective Storytelling in Healthcare Marketing
Human beings are storytellers by nature. Our brains are conditioned to form strong emotional connections through stories. All information was once passed through the generations through stories, and to this day effective stories are more memorable than simple lists of facts.
You’ve just made a commitment to refreshing your brand. But along with the visual elements that make up your new identity and the accompanying changes you’ll be making to your website, stationery, signage brochures and other collateral, there’s a critical factor you’ll want to address in the early stages of your initiative: Copy Style Guidelines.
As we celebrate National Women’s History Month each March, we’re reminded of our own history. But this year, Herrmann Advertising | Branding | Technology has even more reason to reflect. This month marks our woman-owned company’s 40th Anniversary, and we’ve got a lot to celebrate!
Lightfoot, Franklin & White, an Alabama-based litigation boutique with offices in Birmingham and Houston, is proud to be known for taking on some of the most complex cases in the most difficult venues in the country. Its visual identity, however, didn’t reflect the depth and sophistication normally associated with bet-the-company lawsuits, far-reaching class actions, challenging multidistrict litigation, or its extensive trial and appellate experience. Recognizing the need to refresh its brand, the firm engaged Herrmann to project its brand in a more contemporary, powerful manner.
The holiday season was a flurry of activity for Herrmann and four of our clients as we collaborated to put the finishing touches on their websites and get them launched!
As we begin a New Year, we want to keep the celebrations going by introducing you to these four recently launched sites:
The November launch of Jones Walker’s new brand and website was profiled in an earlier Herrmann blog, but if you haven’t seen it yet, you’ll want to take a look! Based in New Orleans, this national firm’s site is energetic and spirited! See what we mean by visiting www.joneswalker.com.
In 2017, Herrmann embarked on an extensive rebranding project with Jones Walker, a full-service New Orleans-based law firm with offices across the country. The 80-year-old firm’s brand did not reflect its dynamic energy and spirit, forward-thinking approach, nor its ability to handle sophisticated, cutting-edge matters.
The landscape of healthcare marketing and the strategies needed to increase patient acquisition are rapidly evolving, as prospective patients are becoming avid researchers looking to gather as much information on a practice as possible before ever picking up the phone or walking into a facility. With competition continually increasing, its more critical than ever for private practices to invest in their branding and market outreach in order to build trust and credibility with this prospective audience.
Today, the plight of men, women and children from Central American countries making their way to the southern U.S. border in hopes of seeking asylum is often reduced to quick sound bites and social media posts. However, the complexity of this humanitarian situation – and the reasons that drive refugees to flee – has long been documented by the United Nations High Commissioner for Refugees (UNHCR).
With all of the available channels for a digital campaign in the current market, it can be difficult to stay on top of every last detail in your campaign efforts. We’ve compiled a handy checklist of best practices, common mistakes and potential issues that may come across in your digital marketing campaigns, so you can draw comparisons with your own efforts to be more effective in this space.
Seeking to harness its expanding national reputation as a premier regional law firm known for deep industry experience and superior client service, Jackson Kelly looked to Herrmann to help create a new brand image that would highlight its progressive stance and wealth of talent.
Yesterday afternoon, June 28, 2018, as reports began to filter through the Annapolis community—and indeed the world—of the unimaginable violence that had occurred at the offices of our hometown newspaper, The Capital, our Herrmann team members grappled with a slew of emotions.
Heralded as the most important change in data privacy regulation to hit the European Union in decades, General Data Protection Regulation (GDPR) is set to take effect in the EU on May 25th. Meaning any organization that collects or processes personal data on citizens anywhere in the European Union will be required to meet new compliance regulations designed to protect consumer rights.
Twitter currently has 310 million monthly active users. There’s a whole world of people to reach! If you’re seeking more engagement with your tweets, things like formatting and timing are key. Once you establish your marketing objective and know your goals, use these tips to help get noticed and increase traffic.
At Herrmann, we believe that a critical goal for any website is to connect emotionally with its audiences. On a law firm website, there is arguably no greater way to spark that connection than through the attorney biographies. And yet, so many law firm websites treat their bio pages as an obligatory effort. Awkward yearbook style headshot? Check. Contact information? Check. Professional history and educational pedigree? Check and check. It's not necessarily that this structure is bad, but there is a glaring opportunity missed when clinging tightly to this format.
We are thrilled to announce the latest release of our industry-leading content management system, HerrmannEasyEdit 4.0. Completely rebuilt from the ground up, version 4.0 features an entirely new system architecture, a fully responsive interface, a more intuitive user experience and countless other updates and enhancements.
If you follow the trends of interactive design—and we do—the one theme that consistently emerges is that change is constant. After all, it was only a few short years ago that responsive design was just a promising theory. Now it is a cornerstone of any redesign strategy. Point is, things change on the web. A lot. That's what makes it so wonderful. It's an evolving platform, and we're still very much witnessing its infancy. But of all the trends in recent years, the shift to visual storytelling is far and away our favorite. What exactly does that mean? Glad you asked.
Prevent your project from being derailed with these tips for project management
Project management requires a clear plan of attack as well as buy-in from your firm’s leadership, your team members and your vendors. Here are a few tips to help you establish effective vendor relationships that will allow you to stay on target and on deadline.
How is your firm standing out in a sea of blue and navy?
The graphic, fashion, and interior design worlds rethink color several times every year. While that level of diligence may be excessive for law firms, we sometimes ignore this freedom. The apprehension to considering change often comes at a cost. In a society that is in a constant state of reinvention, it is advantageous for law firms to question long-held beliefs about color and reconsider how it is used in their brand identities.
What Legal Marketers Can Learn From Client Feedback
Back in 2011, a LexisNexis Martindale-Hubbell study found that nearly half of law firms around the world were soliciting feedback from their clients via in-person or telephone interviews, surveys or other formal information-gathering processes.
If you’ve been dreaming of a sleek, stylish website for your law firm that delivers the head-turning quotient of a Ferrari, but think it can’t be done on a Ford budget, you might be pleasantly surprised.
Investing in a responsive site now pays off in the long run
In 2014, Internet usage on mobile devices exceeded PC usage for the first time in history, symbolizing the inevitable change in landscape of how businesses are reaching their target audiences and vice versa.
How is your firm preparing for the next generation of rainmakers?
A solstice of sorts is on the horizon. In 2020, millennials will become the majority in the workplace. With that inevitable shift on the way, what should partners – the majority of whom hail from the baby boomer generation – be doing today to make their firms more competitive, more productive and more in sync with those who will be soon be carrying the torch?
Why today's law firms should embrace a robust digital marketing strategy
Maybe your firm’s been on the fence about making the leap into digital advertising. Or perhaps you’re debating the pros and cons of committing a larger percentage of your budget on ads delivered to laptops, desktops, tablets or smartphones. If either describes your dilemma, here’s a projection that may propel you to take action: